February 9th 2012
Award-Winning Author Talks Personalized Medicine at FutureMed
Noted journalist and author David Ewing Duncan kicked off the Wednesday session of FutureMed by discussing personalized medicine and his work on the Experimental Man Project. The experiment, which is ongoing, is what Duncan described as a humanized way to look at personalized medicine, which can be useful in explaining the technology to the masses. He argued that personalized medicine stands in stark contrast to traditional medicine, which is one-size-fits-all and tries to fit patients into a box.
Pharmaceuticals are one of the most-needed applications of personalized medicine, he said, and the response rates for many drugs are pretty dismal.
